Sustainability commitment
We are a young marketing intelligence company. We have not pretended to be carbon neutral, and we have not bought offsets we cannot stand behind. Here is what we actually do today, what we are working on, and — equally important — what we do not claim yet.
We sell software that helps marketers spend their budget more wisely. We would be inconsistent if we did not also ask ourselves where our own resources go — energy, hardware, travel, the planet's attention. This page is our public record of how we are trying to be honest about that, without performing.
Last reviewed: May 2026.
Each of these is something we can point to today — not a future commitment.
Our application runs on Hetzner, which powers all of its data centers with electricity from 100% renewable sources. Hetzner is certified under EMAS (the EU Eco-Management and Audit Scheme) and ISO 14001, and uses direct free cooling in its German facilities — meaning outside air does most of the cooling work for much of the year.
Most of our team works from home or hybrid. No daily commutes for the sake of presence, no oversized headquarters, no business travel for meetings that work fine on a video call.
inMOLA is software delivered through a browser. No shipping, no printed reports, no on-site field deployments, no physical media. Our entire customer journey — discovery, signup, onboarding, support — happens online.
We are a deliberately small company. Less surface area means less code, fewer servers, fewer side projects burning compute. Every feature we ship has to justify the resources it uses — operationally and environmentally.
We avoid the over-engineered microservice sprawl that drives a lot of unnecessary cloud cost (and energy). Server-rendered where it makes sense, sensible caching at the edge, no duplicate work for the sake of architectural fashion.
We do not produce branded t-shirts, water bottles, or conference swag. It feels small, but the global SaaS industry collectively manufactures and ships an enormous amount of single-use marketing material every year. We choose not to add to it.
Digital advertising has a real, documented energy cost. Every ad impression travels through ad servers, exchanges, bid streams, tracking pixels, and CDNs — all of it running on hardware, somewhere. When marketers stop spending on impressions that do not convert, that compute does not get burned.
inMOLA exists to help customers redirect spend toward what actually works. A portion of that redirected spend is wasted compute that no longer happens. We are not putting a specific number on it yet — honest measurement of advertising's full energy chain is still a young field — but the direction of that arrow is real and pointed the right way.
Today
Internal estimates based on infrastructure usage (compute hours, storage, traffic) and reported business travel. Not yet published or audited.
2026
Full Scope 1 and 2 baseline, plus the parts of Scope 3 we can credibly measure (cloud, travel, SaaS dependencies).
2027 onward
Annual public report. Compact, audit-friendly, written for customers — not for award juries.
2026
2027
2028+
We think sustainability marketing has a credibility problem because too many companies say things they cannot back up. To be a little more useful than that, here is what we are not yet saying:
We answer every sustainability question, including the awkward ones.
contact@inmola.com →