Honest comparison
Contify is a respected market and competitive intelligence aggregator — news, social, regulatory, financial — delivered to CI analysts. inMOLA is a marketing decision engine that scores brand, AI search visibility, paid, PR and cross-channel competitive position and tells the CMO what to do next.
We will not pretend one is universally better. Here is when each one is the right call — and when you need both.
You need a CI/MI aggregator: curated news, social, regulatory and financial signal across competitors, accounts and markets, delivered to a dedicated CI/MI team for synthesis.
You need cross-channel marketing decisions — brand, AI search visibility, paid, PR, competitive scoring — prioritized for the CMO. The buyer is marketing leadership, not a CI/MI function.
Enterprises with mature CI/MI functions sometimes pair them: Contify for analyst-grade signal aggregation, inMOLA for the CMO-level decision rhythm across the marketing engine.
Where it is strong, it is genuinely strong. We are not here to pretend otherwise.
News, social, regulatory, financial, blogs and company sites pulled into a single CI feed. Strong source breadth for analyst workflows.
Custom taxonomies for competitors, accounts, products and markets. Useful when a real CI team is structuring signal for downstream synthesis.
Configurable digests, newsletters and stakeholder reports. Lets a small CI team scale across many internal consumers.
AI summaries and analyst notes on top of curated signal. Reduces analyst time to insight.
Built for dedicated CI/MI analysts in larger enterprises — pharma, financial services, manufacturing.
Pushes intelligence into Slack, Teams, CRM, and BI tools. Lives where CI consumers already work.
inMOLA was not built to compete with Contify. It was built to answer the questions Contify was never asked to answer.
inMOLA does not just visualize data. It evaluates performance against strategic objectives across forty-plus modules and produces prioritized, scored decisions.
Brand health, paid media, SEO, AI visibility, competitive intelligence, web personalization, PR media value. Each turns a hard marketing question into a structured, repeatable decision.
inMOLA pulls real competitor traffic and audience data through a contracted world-class data provider — ~20 distinct metrics, not panel-modeled estimates. The next-month trend is forecast from the last three months, so you act on direction, not just a snapshot.
CMOs and GMs use inMOLA for strategic calls; brand and performance specialists use it for tactical moves; channel owners use it for daily operational decisions. The platform serves every decision altitude in the marketing org, not only the boardroom.
inMOLA Score collapses every channel into a single, audit-friendly number. The end of "marketing is a black box" in the boardroom.
Track how your brand appears in ChatGPT, Perplexity, Gemini, Claude — and where competitors show up when your name should. Most marketing platforms cannot see this layer.
Erkan Terzi's frameworks and scoring systems — first built in Excel, refined across real campaigns — codified into algorithms. AI is the accelerator, not the strategist.
Scoring runs in permanent improvement mode. A campaign that scored well in month one is reassessed in month four as conditions shift. Longitudinal, not instant.
Stripped to the basics — what each platform actually does and does not do.
| Capability | Contify | inMOLA |
|---|---|---|
| Primary purpose | Market & competitive intelligence aggregation | Marketing decision engine (intelligence layer) |
| Tells you what to do next (marketing strategy) | NoAnalyst synthesis required | YesPrioritized cross-channel decisions |
| News & social aggregation | YesBest-in-class | YesFor brand/competitor scoring |
| Brand performance scoring | No | Yes |
| AI search visibility (ChatGPT, Perplexity, Gemini) | No | Yes |
| PR & earned media valuation | No | Yes |
| Paid media decision scoring | No | Yes |
| Cross-channel competitor scoring | NoNews/signal aggregation | YesMarketing + Brand + Comms |
| Single board-ready marketing score | No | YesinMOLA Score |
| Primary buyer | CI / market intelligence function | CMO + brand/performance leaders + specialists (every decision level) |
| Pricing model | Custom enterprise | Per-module + consultation (Core); monthly tiers (Spark) |
| Time to value | Weeks (CI team must synthesize) | 3 days (Core); same day (Spark) |
The questions buyers actually ask before they sign either contract.
Yes if the CMO wants more than analyst synthesis. Contify gives your CI team raw signal to synthesize. inMOLA gives the CMO scored decisions across brand, AI visibility, PR, paid and competition — without waiting for the analyst report.
Partially. inMOLA covers competitive scoring, brand signal and PR media value with its own data, but it does not replace a dedicated CI/MI aggregator with custom taxonomies serving analysts across pharma/financial/M&A use cases.
No. Contify aggregates signal; it does not score brand, measure AI search visibility, value PR financially or produce prioritized cross-channel marketing decisions.
Yes. Contify is owned by CI/MI/strategy functions. inMOLA is owned by the CMO and marketing leadership. Different stakeholders, different budgets.
If you need an analyst-grade signal layer across many functions (legal, finance, strategy, sales), Contify or similar. If you need CMO-level marketing decisions, inMOLA.
Contify stays the CI/MI aggregation layer feeding analysts across the enterprise. inMOLA stays the marketing decision layer feeding the CMO and brand-performance leadership.
They live at different altitudes and serve different stakeholders. Where both exist, they coexist comfortably.
Indirectly. Both surface competitive and market signal, but Contify is an aggregation platform for CI/MI analysts, and inMOLA is a decision engine for the CMO. Different category, different buyer.
Not at analyst-grade breadth. inMOLA collects competitive and brand signal sufficient to score and recommend, not to replace a dedicated multi-function CI/MI aggregator.
If the CI/MI function is the bottleneck, Contify. If the CMO is the bottleneck, inMOLA.
Both custom enterprise. They typically sit on different budget lines (CI/research vs CMO).
Contify stops at curated signal. inMOLA starts at scored cross-channel marketing decisions for the CMO.
In larger CI-mature enterprises, yes. Different teams own them.
We will show you, on your real market, what a CMO-level decision engine looks like next to a CI/MI aggregator.